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Sponsored Is the New Organic: Why Every Marketplace Ad Feels Like Search Now
Aug 21, 2025
5 Min Read
There was a time when the internet felt democratic—search results were earned, not bought. Today, the lines have blurred. On Amazon, Walmart, and even Etsy, the top results that look organic are often sponsored. The marketplace of ideas has become a marketplace of inventory, and the algorithm has a price tag.
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