As an exclusive brand that caters to the few and far-priviledged, two roads of approach facing opposite revealed themselves; one of niche, highly-targeted nurturement and weeks, even months of trial and errors, testing and chasing the very elite market that often grows unresponsive, or the broad and general market approach. Facing a high-risk of spoiling the exclusivity of the brand by attracting unqualified leads or spam inquiries, we decided to deter this by taking a bold, yet bulletproof strategy - imperialism.

In this day and age, cancel culture engages controversial content, reprimanding it as it spreads like wildfire. We figured… let the cancel culture do the targeting and lead screening FOR us… **evil madman grin**

Both of these effects will play to our advantage - after all, if we are targeting elite populists, what better way than to align ourselves as an identity that also thinks they're better than everyone else? Not to mention - death threats and hate tweets all have very repetitive language, which is incredibly easy as masters in the art of keywords flag, hiding it before we ever see it or worry about it ever clogging our system - despite the 1.4M messages we received universally from mad fingers and fans alike.