Str8t: Built By This City
The streets teach you resilience. They forge identity. “Built by the City” is STR8T’s cinematic tribute to the power of motion — from the runner chasing sunrise through alleyways to the designer threading passion into fabric. This short film captures the fusion of performance and expression — where form meets purpose, and every stride tells a story.
[Client]
Str8t Urban Street Wear
[Year]
2024
[Services]
Creative Direction, Production
The streets teach you resilience. They forge identity.
“Built by the City” is STR8T’s cinematic tribute to the power of motion — from the runner chasing sunrise through alleyways to the designer threading passion into fabric.
This short film captures the fusion of performance and expression — where form meets purpose, and every stride tells a story.
STR8T Urban Streetwear isn’t just inspired by the city — it’s built from it.
Each product reflects the heartbeat of the communities that created them, combining athletic precision with the authenticity of street culture.
This is fashion born from endurance. Movement as a message.
Snaps From the Project
"Partnering with you to bring our 'Street Journeys: Exploring Urban Culture' series to life was a urban adventure in itself. They beautifully captured the essence of each community, making viewers feel like they were right there with us on our urban pop cultural expeditions. The videos have been a hit with our audience, inspiring them to embrace new flavors and cultures through fashion. We're thrilled with the quality and creativity of their work, and we look forward to continuing our artistic journeys together."
Julia Martinez, Co-Founder and COO
