Paisano's Adds $7.2M to Paid ROAS

Paisano’s — Paid Media Transformation and Multi-Market Scaling Overview: Paisano’s, a fast-growing restaurant franchise, turned to DMD Digital Ads Studio to improve its under-performing ad campaigns. Despite a healthy brand presence, their digital ads lacked cohesion—creative fatigue, poor geographic segmentation, and scattered budget allocation limited ROAS growth. DMD implemented AI-powered targeting through TargetLock.id, mapping purchase intent and location data to restructure campaign architecture. Creative testing refined offers and visuals based on predictive audience clusters, while dynamic bid optimization re-distributed spend toward high-converting segments. The result was a dramatic 6x–18x ROI swing, a leap in conversion efficiency, and over $7 million in additional tracked ad revenue. Paisano’s scaled from local franchise marketing to a data-driven national ad model within 90 days.