TechVon Launches New Rebrand

Intervention

1. Explain-to-Convert creative system: 30–45s expert-VO verticals (silent-safe captions) answering one gnarly TechVon problem per asset; paired 1:1 proof carousels (problem → approach → outcome).

2. Cadence over guesswork: Weekly variant shipping with a retire rule (if hold @3s or CTR dip >X% for 48 hours, kill; winners spawn two children with one change at a time).

3. First-party cohorts: Server-side event mapping (site + CRM) to build live, outcome-labeled audiences (High-Intent 7-day, SQL-prone titles, churn-save) and push to paid (LinkedIn/Meta) and email nurtures.

4. Landing flow: Minimal demo LP with 3 bullet promises, social proof strip, and calendar embed; follow-up nurture sequenced: Explainer → Carousel → One-pager → Demo.

• Primary KPIs (swap in real numbers):

  • SQL rate: {{+XX%}}

  • Demo-to-close: {{+XX%}}

  • Paid CAC: {{−XX%}}

  • Payback window: {{−XX days}}

  • LTV (cohort acquired via explainers): {{+XX%}}

  • Engagement: Hold @3s {{+XX%}}, CTR {{+XX%}}

• Why it worked

  • First 3 seconds answered “what problem do you solve?”

  • Outcome-labeled cohorts kept targeting fresh and specific (no stale lists).

  • Cadence made fatigue boringly predictable—and profitably preventable. DM Digital